It’s often a dilemma for marketers, whether they should redesign their website. Some of the fears of redesigning a website are that the web traffic would stall and the search engine rankings would drop. There are few aspects that need to be taken care of while redesigning the website. Following article would help you in getting your redesigned website right.
Though the approach towards the new website should be fresh, there should be a continuing string of brand themes and elements that need to be weaved into the new website. The redesigned website should be fresh but familiar to the loyal customers of the company. A drastic change in the design and interface of the website would alienate the customer and might result in a drop in recurring or nurtured leads.